I need you to give a shit.

The people you've been called to serve are suffering.
They’re stuck.
Held down.
The enemy’s got his foot on their neck and they’ve accepted it.
Normalized it.
They've resigned to mediocrity.
They've given up.

But you know better.
You’ve been there.

You know that they are powerful beyond their wildest dreams...
But they’re afraid of that power.
Afraid they’ll lose people they're connected to.
Afraid they’ll be alone.
Afraid they’ll rise… get attacked.. and no one will be there to help.

That’s where you come in.

You show them they’re not alone.
You show them that freedom exists.
You show them there’s life on the other side of shame, guilt, addiction, isolation, burnout.

Tell them the truth.

That fear is a mile wide and an inch deep..
That the enemy keeps them distracted, scrolling, consuming, frozen..
So they never confront what could actually change their life.

You show them you were there.
In the dark.
On the floor.
Losing the fight.
Getting your ass kicked daily by your own thoughts, your past, your patterns.

You tell them how it nearly broke you.
And then...

You tell them how it rebuilt you.
How the fire that burned everything down became the fire that forged you.

And how now…
You wouldn’t trade it for anything.

This is the foundation work that matters above all.

Nothing works until this is done.

Not ads.
Not funnels.
Not fancy frameworks.

This.

Be a lighthouse.

Be proof that it’s possible.

So if you’re out here trying to lead people, but you’re afraid of going there?

You’re not leading.
You’re hiding.

Let the fire out.

Get loud.

Get messy.

Be consequential.

Once you've done that.. then you'll deserve the success you seek.

​- James