Saying "yes" to the wrong people can have you stressed out, sweating it out for way below your value for way more hours than you normally would.

It can be hard to say no, especially when you're first starting out.

But after enough reps you'll get a feel for what works for you and what doesn't.

Here's how I decide:

- Are they in my wheelhouse and in line with everything I talk about in my organic marketing? If so, it's a go.
- If not, do I want to get better at the thing that's outside of my current skillset? If so, it's a go.
- If not, do I have the desire and ability to outsource this thing to someone I trust? If so, it's a go.
- If not, it's a no.

Saying no when you should frees you up to saying yes to who you should.

What are some of your bad-fit horror stories?



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