Day 4 of Tony Robbins' Business Mastery seminar just wrapped up with Donald Miller from StoryBrand.

His frameworks leverage the Hero's Journey but spins it in a way that's new to me and very powerful.

At the end we all learned how to write a mini sales letter using the following structure:
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​• Start with a problem - This is the hook that focuses on the pain they're in
• Next is the product - This is your product or service that stops the pain
• Outline the Plan to get you from problem to solution - Your plan or framework is the bridge between the problem and the solution, which is your product
• Negative Stakes - Paint a picture of the future if they don't get your product
• Positive Stakes - Visualize the future when they do get your product. The contrast from negative to positive propels them right to the..
• Call to Action - Give the prospect something to accept or reject

You can use this for a client who is on the fence, or as an ad or your VSL script.

What will you use it on?

Drop a comment below

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