The cart closes. The campaign ends.

And a whole group of people who were this close to buying… disappear.

But they’re still thinking about it.

They watched the webinar. They read the emails. They hovered over the checkout button.

Then they backed off.

Not because they didn’t want it. But because something... timing, price, commitment... made them hesitate.

This is where most stop selling.

But if you keep going... if you give them another way in... you can turn that hesitation into action.

That’s what a downsell does.

A self-paced version. A DIY offer. A smaller step toward the full transformation.

And the best part?

Now they’re in.

They get the value. They see the results. They build trust.

And when the time is right… they upgrade.

Not every “no” is forever.

Sometimes, it’s just “not yet.”

Give them the next step.

What could you use to downsell your people?

🚀
​ 
- James