As an expert.. you know your stuff.

But when it comes to turning that knowledge into a focused marketing effort.. it can feel like a mess.

What do you talk about?

How do you get people onto your list?

It can feel maddening..

You’ve probably got too much in your head..
And not enough on paper.

Here’s how to fix that:

Break it down.

What’s the journey you take people on?
What’s step one?
Step two?
Step three?
Step fortyseven?

Write it out.
That’s your framework.

Now take a step that solves a problem that your dream client has..
Package it up..
Make it your lead magnet.

If your framework makes them a master home gardener, make a guide for which tools to get, and which to avoid.

If your framework makes makes them competent funnel builders, make them a funnel launch checklist.

Now talk about the problems of not knowing what tools to buy or what to check before a funnel launch.

Give them some of the content in a social post, then invite them to get the full guide for free.

That’s how you build trust.

You don’t need 72 videos or a mega course.

You just need one solved problem.

The rest will follow.

🚀

​- James