Got a VSL or event replay?

You want them to watch your story...
But you also want them to buy.
So how do you keep them from skipping ahead to the pitch?

If they see the offer too soon, it kills the value.
They haven’t heard the story.
They haven’t bought in.
And that means less conversion, more bounce.

So here’s what I do on all my replay pages…

- Find the exact timestamp when you reveal your final price.. down to the second.
- That’s the moment when your buy button should appear, not before.

- Drop your video and a countdown timer on the page.
- Set the timer to your pitch drop time.
- Attach your buy button to the timer’s end trigger.
- Then hide both the button and the timer... the timer still runs silently behind the scenes.

When the invisible timer hits 0:00:00…
Boom.
Your buy button appears.
Now they’ve seen the story. They’ve felt the value. They’re primed.


This simple tactic keeps attention high and conversions up.
Test it out.

And if you want a video tutorial, let me know.. happy to show you how I do it.

🚀

​- James