Stop Arguing About Pricing. Just Test It.

One-time vs subscription.
Everyone’s got an opinion.
But do they have data?


Will a subscription get you a higher LTV (Lifetime Value)?
Or will everyone just cancel and leave you wishing you took the upfront cash?
You could just pick one.. but here’s a better strategy:

Test it.

In CF2, it’s easy:
- Add multiple prices to your product
- One is one-time
- One is subscription (free or paid trial)

Then set up a split test:
- Create a split test with your Sales page
- Add the same product but assign different price points
- Tag traffic appropriately
- Duplicate your abandoned cart workflows so they match the variant and you don't send a subscriber prospect to the one time page.

Run traffic.
Let it play.
Check the data in 90 days.

Now you’ve got real answers.
Not guesses.
Not theory.

Truth in the numbers.
Use it.

🚀

– James

PS: Have you tried this? What did you see?