Why don’t ClickFunnels test emails show merge tags?

ClickFunnels test emails don’t render dynamic merge tags like . They display variables only as a preview, not as they’ll appear to subscribers.

How can I confirm my ClickFunnels merge tags work correctly?

Duplicate your email, delete filters, switch the recipient filter to 'Email address', enter your own email, and send it. This sends a real test that will render all merge tags properly.

What happens if I send a broken merge tag to my list?

Sending emails with unrendered merge tags like looks unprofessional and hurts trust. Always verify before sending to your entire list.

Linchpin Funnels Blog/How to Properly Send Test Emails in ClickFunnels (Avoid the Merge Tag Panic)

How to Properly Send Test Emails in ClickFunnels (Avoid the Merge Tag Panic)

You ever send a broadcast email in ClickFunnels..
and the test message comes through looking wrong?

Merge tags still say {{contact.first_name}} instead of an actual name…
and you start thinking:
“Oh no.. this thing’s gonna go out like this, isn’t it?”

😬 Been there.

Here’s the truth:
ClickFunnels test sends don’t actually render merge tags.
They just drop the variable in.. it’s not broken, it’s just a preview quirk.

But here’s how to know for sure (and sleep better before you hit send):

> Step 1: Duplicate the email you're working on.
> Step 2: Delete the filter.
> Step 3: Switch it to “Email address.”
> Step 4: Put your own email in.
> Step 5: Actually send the broadcast.

Now you’ll see the real version.. merge tags, name, and all.
Everything working exactly as your subscribers will see it.

This one small habit can save you from a “Dear {{contact.first_name}}” moment that kills trust instantly.

👉 Send test emails smart. Confirm once. Ship confidently.

Because the pros don’t guess.. they verify.

🚀

- James