Most people think you need a big list or a huge following before you can launch.

Not true.

There’s a system... straight out of the Linchpin book that lets you build your audience and make sales at the same time.

Here’s how it works:

#1: Start list-building.

Show up where your people hang out.

Drop insights. Answer questions. Collect emails with a simple ‘Coming Soon’ page.

#2: Pre-sell before you build.

Ask them what they want.

Get them on an early bird list.

Make sure there’s demand before you spend time creating anything.

#3: Launch with urgency.

Your early list gets first access.

Set a deadline.

Make sure they know this is the moment.

No guessing. No waiting. Just momentum.

Want to launch in the next 30 days? Start by building your list.

🚀

​- James