Yesterday, I talked about the 4-Week Pressure Launch from the Linchpin book... the what.

Today, let’s talk about the how.

Because if you want to launch an offer fast... without a huge list, without endless prep... you need a system that builds momentum as you go.

This is that system:

Week 1-2: Build the audience

Create an Early Bird waitlist page so the right people raise their hand.

Update your profile: Change your banner image, add your waitlist link to your bio, and make sure people can instantly see what you do.

Post valuable content daily.

Answer A TON of questions in groups where your dream customers live.

Week 3: The Pressure Phase

Day 1: Tease what’s coming. “I’ve been working on something big… what questions do you have about [topic]?” (Engagement starts here).

Day 2: Show gratitude. “Wow, your feedback blew my mind. This is going to be even better than I imagined.”

Day 3: Make it personal. “I’m launching next week, but I’m nervous. Hold me accountable?” (This invites people into the process).

Day 4: Open the Early Bird list. “If you want first dibs, now’s the time.”

Day 5: Close the Early Bird. Scarcity drives action.

Week 4: The Launch

Day 1: Give Early Bird access first.

Day 2: Open it up to everyone.

Day 3: Explain the crazy deal. “I know you’re wondering why I’m doing this…”

Day 4: Logical pitch for the fence-sitters.

Day 5-6: Cart closing, last call. Future pace, amp the urgency, push hard.

This is how you launch in 30 days... without waiting forever, without a giant audience, without perfection.

Build momentum in public.

Your offer doesn’t need to be perfect.

It just needs to be out there.

🚀

​- James