Linchpin Funnels Blog/How the Linchpin Framework Builds Monthly Recurring Revenue That Lasts

How the Linchpin Framework Builds Monthly Recurring Revenue That Lasts

Most people think continuity is only about recurring payments.

It’s not just that.

I like to think of it energetically.

Because business is a spiritual game.

To me, it’s about creating a system where value flows both ways.

You provide solutions that matter.

You give love.

You solve problems.

You ease burdens.

They, in turn, respond with trust, loyalty, and yes—money.

It’s not transactional.

It’s relational.

​Continuity is the foundation of a business that grows stronger with time—because it’s built on trust and consistent results.

What Continuity Really Is

Continuity is the engine behind Monthly Recurring Revenue (MRR).

It’s consistent.

It’s reliable.

It’s the system that ensures you stop starting from zero every month.

Too many businesses focus on chasing sales.

But the smart ones focus on building systems that keep customers coming back.

Continuity isn’t simply about charging monthly...

it’s about consistently showing up, solving problems, and delivering value your customers can’t live without.

How the Linchpin Framework Builds Continuity

The Linchpin Framework by Russell Brunson leveraging ClickFunnels is the blueprint for making continuity happen.

Here’s how it works:
1. Start With a MIFGE (Most Incredible Free Gift Ever):
Give something away that solves a real problem. Use it as the entry point to a free trial of your continuity program.

2. Guide Customers With a continuity Value Ladder:
Lead them step-by-step from your lower-tier continuity offers to high-ticket continuity, always delivering value at each stage.

3. Use Dramatic Demonstrations:
Show your audience the results your program creates. Webinars, challenges, live events—help them see the transformation and break their false beliefs.

4. Automate With Tools Like ClickFunnels:
Stop guessing. Build a system that delivers value consistently while scaling seamlessly.

The result? A business that runs itself while keeping your customers engaged.

Why Continuity Works

Most businesses focus on stabilizing income through lead flow.

Continuity takes it further—it builds a foundation for sustainable growth and long-term success.

Your customers stick around because they trust you to deliver results.

And you gain the freedom to focus on growth instead of constantly chasing sales.

Businesses that thrive don’t rely on one-time wins.

They build systems that keep revenue flowing predictably, month after month.

Ready to Build Continuity Into Your Business?

The Linchpin Framework is the best way to make this happen.

Stop chasing one-off sales.

Start building a business that sustains itself.

Click here  to learn how to implement the Linchpin Framework and start growing your MRR today.

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Hi, I'm James Curran

Chief Funnel Builder at Linchpin Funnels

We've believed that "Linchpin Is The Way" since FHL 2022 and have been serving the community ever since!

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