I saw this question in the Official ClickFunnels Facebook group and immediately knew what the right tool was.

As a former web application developer we’re very used to gathering metrics and insights for optimizing the user experience.

We can use these same tools for funnels to see where our prospects get hung up in order to find sources for split testing.

Here’s how to be a detective for your business:

- Create a free account with MS Clarity or Hotjar (very similar services)
- Paste the tracking code in the global code section in ClickFunnels
- Test the connection by going to your funnel and watch your own clicks and scrolls!

Now that it’s in place you can get real user data on how long people spend on your funnels, how deep they scroll (do they even see that social proof section at the bottom?) and which button CTA text has the highest conversion rate.

What burning questions do you have about your funnel that an insights tool can answer?