The Linchpin Book is an excellent top to bottom overview of Russell's favorite way to create a recurring revenue business.

It covers the Internal Pressure Launch email sequence. Briefly…

Week 1: Build your Coming Soon funnel and drop the link in your bios
Week 2: Answer questions in groups with high numbers of members
Week 3: Announce it to the world and close the Early Bird list
Week 4: Launch and close cart

But I've found that, for those who want a little more time, you can repeat Week 2 indefinitely.

This lets you continue to add value, get your name know and acquire more leads.

The more leads you have, the more successful your launch will be.

​Try this when you go to launch your next Linchpin funnel.