When someone gets your lead magnet you add them to your indoctrination workflow.

That can be a Soap Opera Sequence or Yara Golden Warm Up Sequence or some other pattern

But what do you do when they're all done?

Well it depends on who you listen to but since we're into ClickFunnels we bias towards what Russell says.

In DotCom Secrets he prescribes a progression of Follow Up Funnels up your value ladder, then putting them in your Seinfeld Sequence

Here's how I do that in CF2.

- When someone signs up for your lead magnet, add a tag that will trigger the indoctrination sequence
- Once the sequence is over, add a tag that triggers the next follow up funnel workflow for your value ladder
- When you're done with you value ladder FUFs add a newsletter tag

Now when you send your daily emails you can filter your contacts by the presence of a newsletter tag and you'll skip everyone who's still in the indoctrination and value ladder FUFs

What indoctrination and product sequences do you like to use?