When we see Russell on stage talking about how he's going to build a $100m business from scratch with Linchpin it gets us excited.
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But some of us with successful businesses already are wondering how to switch to Linchpin.
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​Here are the moves you need to make to pivot to Level 1 Linchpin:

***Create a continuity product***
If you've got a course already, ​make it a membership and charge monthly instead of all up front.

***Create a MIFGE funnel***
If you've got a VSL, Book, Cart, Tripwire or other low ticket funnel then you're most of the way there.

Convert the main offer to a MIFGE offer and include your continuity as part of the purchase.

If you've got a Summit you can packaged that up as a membership too and _then_ create your MIFGE funnel.

***Create a Community***
We're social creatures who like to connect over shared interests.

Your membership solves a specific problem and attracts a certain type of person. 

Give these people a place to geek out over your area of focus.

This is also a great place to go live and deliver your monthly content to keep everyone engaged.

So let's hear it. Where are you now and how could you get to Linchpin?

Drop a comment below.