Eileen Wilder and Alisha Schneck had a quick live recently and one of the concepts they discussed was that everything is a sell.
​
​As entrepreneurs we think that just because we created something an put it out there for free, that people will just get it.
​
​But Alisha says that nothing is free; It costs your prospect their time. 
​
​There's a million things competing for their time and the opportunity cost of picking one thing vs another could be huge!
​
​Which is why you must sell it.
​
​What are the benefits?
​
​What result will they get after consuming it?
​
​How will their life be different after having said yes to it?
​
​Make sense to me..
​
​What do you think?
​
​Drop a comment below.