Today is Day 1 of Tony Robbins’ Business Mastery Seminar and this is my #1 takeaway

Tony likes to use the metaphor of seasons to describe long economic cycles

Right now we’re in the middle of winter

This is when most people want to pull back, cut costs on everything

Cut back on marketing

Cut the sales staff

Tony says that the businesses that thrive in winter do one thing..

Add more value than anybody else!

Instead of cutting, add more!

Which begs the question, how much more value can you add to your clients?
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