In the Linchpin Book, Russell talks about the Genesis of the framework.

When they were launching ClickFunnels, they started having big wins with webinars.

But from the beginning they knew that monthly recurring revenue was their ultimate goal.

So the tweak, the thing that made Linchpin what it is today, was two things:

Offer the continuity trial on the Thank You page for the webinar...

And utilize the back end revenue from the Dramatic Demonstration, webinar or challenge, for paid traffic to get new trials of the continuity.

While it may be tough to let that back end money go.. the delayed gratification payoff is huge!

Recurring revenue compounds and is the magic that makes Linchpin such an amazing strategy.

Are you in?