If you don’t know exactly who your dream client is…

You’re already leaving money on the table.

Most people think they’ve got it figured out.

They’ll say stuff like, “Oh yeah, my audience is 30–45, mostly women, coaches, make six figures…”

Cool. That’s a dating profile. Not an avatar.

When you really know them, you can answer questions like:

 - What do they really want more than anything?
 - What’s actually in their way?
 - What would they need to believe to say yes without hesitation?
 - What’s the thing that keeps them up at night, staring at the ceiling?

That’s the difference between an offer that barely gets clicks…
…and one that feels like you read their mind.

When I started building my avatar like this..

The copy got sharper.
The hooks hit harder.
And my posts got more engagement that led to sales

So before you tweak your funnel, your ads, or your copy..
Dial in your avatar.

A well defined avatar is one of the 20 things you need to have locked and loaded before you launch. Click here to get the other 19.

🚀

​- James