One of the biggest mistakes that new online entrepreneurs make is to build an entire product before they even know that people want it.

I've talked to tons of people that have created books and mini courses and entire training suites before building a funnel or showing it to anyone!

Then they put it out there and it doesn't sell and they've wasted months, or years.

And they feel bummed out, disappointed and sometimes even angry with themselves because they've wasted all that time and energy.

And you may be thinking, "James.. why on earth would you sell something before you've made it? Isn't that wrong?"

Nope. 

You can sell something before you've made it, eliminating risk to you, while making it an attractive offer to your customers.

Here's how.

- Make the funnel that you would have made to sell it first. 
- If you're using Linchpin, that's going to be a VSL Funnel, Challenge Funnel or Webinar Funnel.
- Set the price to be one half to one quarter of the eventual launch price.
- Let everyone know that they can get it for pre-release pricing for a limited time and that the price WILL GO UP!

You get to have actual urgency right out of the gate.

And you get to validate that the solution you're providing is desirable.

How would that feel?

To know, for real, that your marketing messages and product resonate enough for people to spend real money on it?

I'll tell you.. nothing inspires action faster than both knowing that people want your thing, and that you now have to actually deliver it!

🚀

- James