Don't make this mistake.

You wouldn't believe how many funnels I've seen crash and burn because of something as basic as domain setup.

Even from people charging $25K - $100k for masterminds.

I have this weird habit... whenever someone launches a new offer, I go check if their domain actually works.

(Leave me alone, it's my thing.)

More often than you'd think.. it doesn't.

It's straight up embarrassing.

That's your credibility walking out the door in real time.

Your domain is your front door.

It's the first impression of whether you actually know what you're doing.

Here's what you should do:

1 - Make it work with both http and https. (You'd be shocked how many don't.)

2 - Make it work with and without the www.

3 - Make the redirect rules preserve tracking parameters. Because if they don't, your data's garbage and you'll never know why your ads aren't working.

4 - Use a dedicated domains for your CTAs. "MyChallenge.com" sounds infinitely better than "mysite.com/challenge-registration-page-v2."

5 - Monitor it with an uptime ping. The last way you want to find out your funnel is down is from an angry customer email.

This isn't perfectionism talking.

It's about not looking amateur when it matters most.

When your domain setup is bulletproof, you're sending a signal that you handle the details that separate serious business owners from wannabes.

Trust me, the market notices. Your peers definitely notice.

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🚀

​- James