In a world of paid traffic, high ticket, invisible funnel magic, can a simple lead magnet work?
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​Yes!
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​Delivering results in advance will aways work.
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​This can take place in the form of an eBook, mini course, free group, checklist or even a challenge or webinar.
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​The "secret" is that it has to actually provide value!

In his $100m leads book Alex Hormozi specifically says, "The marketplace judges everything you have to offer - free or not. And you can never provide too much value. But, you can provide too little. So you want your lead magnet to provide so much value people feel obligated to pay you. The goal is to provide more value than the cost of your core offer before they've bought it."

What could you give as a lead magnet that is more valuable than the cost of your core offer?

Drop a comment below.