When I first got into the digital marketing space, I thought the only way to get traffic was through ads.
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​There's so much discussion around paid traffic, and for good reason.
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​Paid traffic can take a proven offer for a scalable business to the moon.
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​But all I did was create a complex machine that threw money away.
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​I had a mediocre message going to the wrong market and attracted completely disinterested leads that did nothing.
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Can you relate?
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What worked for me was to drastically simplify and focus on serving people.

Help people without expecting anything in return.

Have real conversations and be a bright light.

Only now that I've had a string of consistent wins will I consider paid traffic.

Find your people, help them get results, streamline your process, _then_ pay for more.​