AI is everywhere right now. Wallets are tighter too.

Put those two things together and it's tempting to think the move is to drop your price.

Not the best move..

Lower your price and you're quietly telling every client they're worth less to you than they were six months ago.

Here's what I do instead. Before I start any project, I ask myself one question..

What can I do now that I couldn't do before? Then I ask my AI the same question.

I shipped a funnel for a client last week. The old way meant just one landing page. This time I built three of them, completely different from each other.. so we can split test and actually see which one wins instead of guessing.

The I did the same thing with the abandoned cart sequence. Split the very first email 50/50, then let each version run its own lane the rest of the way. Both sides have the exact same number of emails. The approach inside each one is nothing alike.

Same hours in the chair. Way more landing on the client's desk.

That's the trade I keep making. Same effort, more value going out the door.

We've been working through stuff like this in our agency mastermind.

If you want in on that conversation, comment "VALUE" and I'll send you an invite.

🚀

​- James