As FunnelHackers, we often look to those who are successful and model what they do
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​This applies to many areas of the business.. like the offers, ads, funnels, emails...
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​One area I'm always leaning on modeling to navigate is the refunds portion of the "risk reversal" area of a funnel
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But what if you can't find a good funnel to model, or you don't fully trust the models you're finding?
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​That topic came up recently in a conversation with my lawyer friend Mel Wick who had this to say..
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​Just give a no-questions asked two week refund window
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​That way, if you do end up in court. the court will think it's just plain reasonable and if you had two weeks to quit and didn't, then that's on you!
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​I like to handle this up front with a 14 day free trial
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​What do you do for refunds and trials with your offers?